Video Library

Good is Good: Be the Difference


Even before COVID-19, the healthcare system in America was struggling. But not everywhere. CEO Troy Simonson gives his inside-baseball take on how independent physicians and savvy practice managers at Twin Cities Orthopedics are disrupting the slow, expensive, and myopic healthcare system. And the patients are winning!

Executive coach Paul Batz, CEO of Good Leadership, explains exactly how you can replicate TCO’s success – inside or outside of healthcare. The secret is adopting “goodness” as the starting point. “Be the Difference” is a simple combination of an Apple-style innovation, with Ritz Carlton-style service, and Nordstrom-style personal attention. Without the premium price.